As part of Newcastle University’s on going marketing strategy they were looking to redevelop their social media blog targeted at young people aged 14-17 who were interested in finding out more information about what university is all about. The subject matter of the blog covers a wide range of topics helping inform and break down barriers for young people interested in higher education. The project encourages school students to engage with their social media channels and blog with a view of increasing engagement with the University brand.
Readysalted were appointed to create the rebrand for the project, develop the new website and create other brand assets including an infographic library for use in the blog and social media posts.
Following the launch of the new brand and website, the site saw a large increase in traffic and engagement with the brand hitting the projects KPI’s.